Friday, September 11, 2009

Tortillas Become a Mainstream Meal Solution

 September celebrates America's 2nd most popular bread

IRVING, Texas, Sept. 11 /PRNewswire/ -- The tortilla, which has been a staple in Mexican homes for thousands of years, has become a contemporary favorite in mainstream households in recent years. With sales estimated to be $950,400,000 in 2008(1), it's no wonder the month of September is devoted to this versatile food. It's the second most popular bread type, beating out whole wheat bread, bagels and rolls, and only giving way to classic white bread.(2)

Experts attribute some of the growth to the nation's rapidly expanding Hispanic population while others suggest that consumers are choosing tortillas for their versatility; using it for much more than just the usual Mexican fillings and creating a wide variety of delicious recipes. Some consumers even perceive tortillas to be healthier than white bread.

Health-conscious consumers have been a major focus for tortilla producers. While offering a full spectrum of tortilla products, Mission Foods, one of the largest tortilla manufacturers in the United States, is filling consumers' desire for more healthful versions. Mission Foods' Plus! Line of tortillas including Life Balance(TM), Multigrain, 96% fat-free and Carb Balance(R) have helped consumers view tortillas in a totally different light and given them permission to use these products in new, healthier ways.

For quick, nutritious and versatile meal solutions the entire family can enjoy, log onto

Tortilla Facts:

    * Mission Foods is one of the leading tortilla producers in the United States.
    * Gruma, the parent company of Mission Foods, revolutionized the tortilla-making process by creating Maseca corn flour that allowed for convenient mass production of corn tortillas while preserving their authentic taste.
    * All of Mission Foods tortilla plants are kosher.
    * The word "tortilla" comes from the Spanish word "torta" which means round cake.
    * According to Mayan legend, tortillas were invented by a peasant for his hungry king in ancient times. The first tortillas, which date approximately 10,000 years before Christ, were made of native corn with dried kernel.
    * NASA has used flour tortillas on Space shuttle missions since the 1980s. They use tortillas in the place of bread because of the easy clean-up and because the bread crumbs can cause a lot of trouble in space.

Nutritional Information:

    * Flour tortillas are a low-fat food and contain iron along with other B vitamins. They have about 115 calories with 2 to 3 grams of fat per serving.(3)
    * Corn tortillas are a low-fat, low sodium food and contain calcium, potassium and fiber. An average serving contains about 60 calories and only 1 gram of fat.(4)

About Mission Foods

Mission Foods, headquartered in Irving (Dallas area), Texas and Gruma S.A.B. de C.V., a Mexican corporation, was founded in 1949, and is one of the largest tortilla manufacturers in the United States. Gruma S.A.B. de C.V. is the parent company of Mission Foods (Gruma Corporation) and is a leading Mexican producer of corn masa flour and tortilla products. It has operations in Mexico, the United States, Central and South America, Europe and Asia. For more information, please visit

(1) According to Snack Food & Wholesale Bakery, June 2009, p. 22

(2) According to the Tortilla Foodservice Usage Study commissioned by the Tortilla Industry Association

(3) According to Wikipedia's tortilla nutritional facts

(4) According to Wikipedia's tortilla nutritional facts

SOURCE Mission Foods

Chicago Bears Quarterback Jay Cutler, Eli Lilly and Company and the American Diabetes Association Team Up to Fund Diabetes Camp Scholarships Through "Touchdowns for Diabetes"

Lilly to donate funds to ADA camp program for every Cutler TD, pass completion
CHICAGO, Sept. 11 /PRNewswire-USNewswire/ -- When the 2009 NFL season begins this weekend, rooting for Chicago Bears quarterback Jay Cutler means rooting for kids with diabetes.
Eli Lilly and Company (Lilly) and the American Diabetes Association (ADA) announced today they're teaming up to help send children with diabetes to summer camps through the Touchdowns for Diabetes camp scholarship program (
For every touchdown pass Cutler throws during the 2009 season, Lilly will send a child to diabetes camp by donating $1,000 to the ADA's "Camp Scholarship" fund - roughly the cost of providing tuition for one child to attend a week of diabetes camp.
And for every pass Cutler completes in 2009, Lilly will donate $100 to the ADA Camp Scholarship fund to allow even more kids the chance to attend camp next summer. The ADA is the largest provider of diabetes camps in the world and is serving as the national champion for Touchdowns for Diabetes.
Since learning he had type 1 diabetes after his second season in the NFL, Cutler has worked to help inspire children with diabetes to achieve their goals - and let them see that diabetes doesn't have to stop them from being who they want to be.
After playing in his first NFL Pro Bowl in February, Cutler teamed up with Lilly in the offseason to visit children's hospitals across the country and visit with families affected by diabetes.
"I've met a lot of kids through my hospital tour with Lilly that have inspired me as I enter my second NFL season with diabetes," Cutler said. "Parents and kids have told us how important diabetes camps are to helping children learn how to manage diabetes -- and to help them understand that thriving with this condition isn't just possible, it's within reach. Every kid should have the chance to experience diabetes camp, and I'm proud to work with Lilly to make this more achievable for families across the country."
Children with diabetes, particularly those with a new diagnosis, often feel like no one understands how they feel or know what it's like to live with diabetes. Diabetes camps are an important place for kids to connect and become empowered to learn more about managing their diabetes.
"It's easy for children - and their families - to feel overwhelmed and isolated by the challenges that diabetes presents, but they need to remember that they are not alone," said George Huntley, chair of the board, American Diabetes Association. "Jay Cutler is showing the world that he is proactively managing his disease and fighting diabetes. He is an inspiration to people with diabetes and we are thankful to Jay and Lilly for their support in helping us raise awareness about this serious disease and raise money to support our camp program through Touchdowns for Diabetes."
Lilly has a long history of supporting diabetes camps and has donated $100,000 to the ADA's camp scholarship program in the last two years alone through the Inspired by Diabetes art campaign.
"We're honored to work with Jay and the ADA to help more kids get to camp next summer," said Matt Beebe, senior director of the diabetes brand for Lilly USA, LLC. "We hope Jay has another fun and safe season and leads the league in touchdowns and pass completions so we can help even more families."
Cutler, 26, is beginning his first season with Bears after an off-season trade from the Denver Broncos.
In 2008, his second full season as the Broncos' starting quarterback, Cutler had a breakout year and was named to his first Pro Bowl. His 4,526 passing yards led the American Football Conference (AFC) and were third in the NFL, and his 25 touchdown passes were third-best in the AFC. A first-round draft pick from Vanderbilt University, Cutler became the Broncos' starter late in the 2006 season and was the first NFL rookie to throw at least two touchdowns in each of his first three starts.
For more information on diabetes camps, visit:
American Diabetes Association -
Diabetes and Education Camping Association -
About the American Diabetes Association
The American Diabetes Association is leading the fight against the deadly consequences of diabetes and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, the Association's mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit Information from both these sources is available in English and Spanish.
About Lilly Diabetes
For more than 85 years, Eli Lilly and Company (Lilly) has been a worldwide leader in pioneering industry-leading solutions to support people living with and treating diabetes. Lilly introduced the world's first commercial insulin in 1923, and remains at the forefront of medical and delivery device innovation to manage diabetes. Lilly is also committed to providing solutions beyond therapy -- practical tools, education and support programs to help overcome barriers to success along the diabetes journey. At Lilly, the journey of each person living with or treating diabetes inspires ours. For more information, visit
About Eli Lilly and Company
Eli Lilly and Company, a leading innovation-driven company, is developing a growing portfolio of pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides answers -- through medicines and information -- for some of the world's most urgent medical needs. Information about Lilly is available at

SOURCE Eli Lilly and Company

Woman-Owned Businesses Retaining Their Employees in Tough Economy

The annual survey by the Women Presidents' Organization shows 67% of companies have increased or maintained employee salaries
NEW YORK, Sept. 11 /PRNewswire-USNewswire/ -- Women presidents have shown they can adjust to the changing economic climate. Results from the surveyed membership indicate 55% of women presidents and CEOs of multi-million dollar companies have maintained or grown their employee base, according to the annual economic survey by the Women Presidents' Organization (WPO), the premier peer advisory organization for women entrepreneurs. Despite the economic downturn, 82% of these CEOs and presidents are optimistic about their company's performance for 2010.
"These statistics are evidence of the versatility and strength of companies owned by women entrepreneurs in the face of adversity," said Marsha Firestone Ph.D. president and founder of the WPO. "Our survey indicates that WPO members have found ways to adapt to the changing economic climate. To succeed as a small business is tougher than ever, yet 56% have indicated that their businesses are growing or stable in 2009. I sincerely believe that the members of the WPO are models of perseverance of small businesses globally."
The WPO currently has 1400 members from four continents (US, Canada, Peru, South Africa and the UK) and the survey showed that 81% of these women presidents confirmed that the WPO has helped manage their business concerns in the current economic climate.
Other Key Findings:
Relative to 2008, regarding financial performance in 2009
  • 31% of companies have grown
Environmental Sustainability
  • 54% have made their business environmentally friendly
  • 35% are interested in making their business environmentally friendly
  • 61% Believe their business has grown since joining
  • 65% Believe the WPO has contributed to economic success
Additional survey data is available upon request.
About the WPO:
The WPO is the premier peer advisory organization connecting women who own multi-million dollar companies. In monthly meetings across four continents (US, Canada, Peru, South Africa and the UK) chapters of 20 women presidents - from diverse industries- invest time and energy in themselves and their businesses to drive their corporations to the next level. Local WPO chapters are coordinated by a professional facilitator and meet monthly to share business expertise and experience in a confidential setting. For more information, call 212-688-4114 or visit
CONTACT:  Kirsten Wynn
    Women Presidents' Organization

SOURCE Women Presidents' Organization

Woman-Owned Businesses Retaining Their Employees in Tough Economy

Remembering 9/11, Firefighter Pat Brown and Others that Lost their Lives

Remembering the tragic events of 9/11 and rejoicing in a new book covering the life of a 9/11 firefighter that lost his life saving others

Today is September 11, 2009, 8 years after the tragic 9/11 events that changed America. Today seems like an appropriate day to reflect and think about that day and all the men, women and children that had their lives shortened or altered for life by the death of a loved one.

I remember exactly what I was doing that morning, I was on my way to a property inspection in Austin, Texas. On the radio they broke in to say a plane had crashed into one of the World Trade Center. At the time I didn’t realize the severity of the situation and didn’t pay much attention. Later I, along with all of America became glued to the television, watching in horror as newsreel repeated the days events.

I actually had been in one of the towers in 1994 when I was in NY for an internship, I worked at the Express store one day while I was there. It was a weird feeling realizing I had been there and now it was gone. I tried imagining how it would seem to be there, at the bottom of the towers, realizing the building was collapsing all around you. What an awful thing to have to go through.

I’ve been back to ground zero probably 4 times over the last few years. The first time I went I just stood in the middle of the street gazing at the big empty hole. Now when I go I stare into the hole and remember all the people that died that day.

Captain Patrick J. Brown of the FDNY is one of those people. He was one of the brave public servants that risked their life to help others in evacuating the World Trade Center.

In my random searches of the internet, I found a news story about Captain Patrick J. Brown and a book about his life, “Miss You, Pat.” It is fitting to bring up the book, not only because it is 9/11 but also it interested me because he was an avid yogi. The book cover says it all with a photo of Patrick on a yoga mat.

The book shares stories and memories from friends and family, as a result, it is a very intimate and touching book. Proceeds of the book benefit Bent On Learning.

To order, please click here.