Friday, September 11, 2009

Tortillas Become a Mainstream Meal Solution

 September celebrates America's 2nd most popular bread

IRVING, Texas, Sept. 11 /PRNewswire/ -- The tortilla, which has been a staple in Mexican homes for thousands of years, has become a contemporary favorite in mainstream households in recent years. With sales estimated to be $950,400,000 in 2008(1), it's no wonder the month of September is devoted to this versatile food. It's the second most popular bread type, beating out whole wheat bread, bagels and rolls, and only giving way to classic white bread.(2)

Experts attribute some of the growth to the nation's rapidly expanding Hispanic population while others suggest that consumers are choosing tortillas for their versatility; using it for much more than just the usual Mexican fillings and creating a wide variety of delicious recipes. Some consumers even perceive tortillas to be healthier than white bread.

Health-conscious consumers have been a major focus for tortilla producers. While offering a full spectrum of tortilla products, Mission Foods, one of the largest tortilla manufacturers in the United States, is filling consumers' desire for more healthful versions. Mission Foods' Plus! Line of tortillas including Life Balance(TM), Multigrain, 96% fat-free and Carb Balance(R) have helped consumers view tortillas in a totally different light and given them permission to use these products in new, healthier ways.

For quick, nutritious and versatile meal solutions the entire family can enjoy, log onto

Tortilla Facts:

    * Mission Foods is one of the leading tortilla producers in the United States.
    * Gruma, the parent company of Mission Foods, revolutionized the tortilla-making process by creating Maseca corn flour that allowed for convenient mass production of corn tortillas while preserving their authentic taste.
    * All of Mission Foods tortilla plants are kosher.
    * The word "tortilla" comes from the Spanish word "torta" which means round cake.
    * According to Mayan legend, tortillas were invented by a peasant for his hungry king in ancient times. The first tortillas, which date approximately 10,000 years before Christ, were made of native corn with dried kernel.
    * NASA has used flour tortillas on Space shuttle missions since the 1980s. They use tortillas in the place of bread because of the easy clean-up and because the bread crumbs can cause a lot of trouble in space.

Nutritional Information:

    * Flour tortillas are a low-fat food and contain iron along with other B vitamins. They have about 115 calories with 2 to 3 grams of fat per serving.(3)
    * Corn tortillas are a low-fat, low sodium food and contain calcium, potassium and fiber. An average serving contains about 60 calories and only 1 gram of fat.(4)

About Mission Foods

Mission Foods, headquartered in Irving (Dallas area), Texas and Gruma S.A.B. de C.V., a Mexican corporation, was founded in 1949, and is one of the largest tortilla manufacturers in the United States. Gruma S.A.B. de C.V. is the parent company of Mission Foods (Gruma Corporation) and is a leading Mexican producer of corn masa flour and tortilla products. It has operations in Mexico, the United States, Central and South America, Europe and Asia. For more information, please visit

(1) According to Snack Food & Wholesale Bakery, June 2009, p. 22

(2) According to the Tortilla Foodservice Usage Study commissioned by the Tortilla Industry Association

(3) According to Wikipedia's tortilla nutritional facts

(4) According to Wikipedia's tortilla nutritional facts

SOURCE Mission Foods

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